Prefio.com is a recruitment site for the UK and European commercial real estate sector that is based on recruitment by referral. The site maintains a large number of Referrers who actually work in the commercial real estate sector in the UK and Europe. Employers post a description of the position they have open on the site, and Referrers review these descriptions and refer qualified candidates. When a position is successfully filled, both the Referrer and the Prefio site are paid a fee by the Employer.
The site currently has approximately 1200 Referrers is six categories of specialization within the commercial real estate sector. The categories are: "Real Estate Finance", "Construction", "Asset Management", "Real Estate Legal", "Corporate Real Estate" and "Plan, Design and Develop". Employers list their opening(s) by filling out a few simple forms on the site. Prefio then puts the information in a professional form for Employers and includes the listing in their weekly mailing to Referrers. When a Candidate is referred by a Referrer, they receive a description of the position and a referral to log into the site and contact the Employer. Fees are paid only when an Employer hires a Candidate through the site.Show more screenshots »
London-based Prefio.com was founded in 2008 by Tim Latham, who has considerable experience in the UK and European real estate sector. He currently serves as Managing Director of the company. The site has steadily increased their reach into the commercial real estate sector, first concentrating on the UK and recently starting to branch out into the European market. The site is very specialized, so traffic numbers are quite low.
Competition to Prefio comes from sites such as Zubka and Jobtonic. Like Prefio, both of these sites are based on a referral model, but do not specialize in a given area – they deal with positions in all industries. Both of these sites have a larger number of users and a very large base of referrers when compared to Prefio, but they do not offer the specialized inside knowledge of the UK and European real estate sector offered by Prefio.
The Prefio site has a very Web 2.0 look and feel, with a clean and uncluttered layout. The site is very responsive and page loads happen quickly. Navigation is intuitive with a convenient top menu bar shown on all pages on the site. The interface for Employers and Candidates is user-friendly and self-explanatory.
Registration at Prefio is free to Employers and Referrers. The registration process for Employers asks for company name, contact details, email address and password. For Referrers, the registration process is more complex, asking for name and contact information and area(s) of expertise. In addition, Referrers are required to upload a CV.
Fees are only paid by Employers when they fill a position based on a referral through the Prefio site. The fee paid is a minimum of £5,000 to the Referrer and £5,000 to the Prefio site. The Employer has the option of offering more than £5,000 to the Referrer, if desired. These fees are well in line with the fees charged by other professional recruitment firms.
Prefio is recommended to employers in the UK and European commercial real estate sector seeking to fill a professional position. Referrals through the Prefio site should provide a better group of candidates for a position, given the expertise and large number of Referrers used by the site. The site is also recommended to people who currently hold positions in the UK and European commercial real estate sector and would like the opportunity to earn extra money by acting as Referrers.